About Our Sales Trainer
About Peggy Belden
Peggy Belden has been in sales and sales management her entire adult career in New York City. After graduating from Long Island University, she started in radio and television advertising sales for over the next 20 plus years. Peggy moved up representing broadcast companies that owned and operated local, regional and national radio and television syndicated programs. She advanced to management positions at ABC Radio Networks and was on the team that debuted ESPN Radio and The Rush Limbaugh Show. Later, she was Director of Broadcast Services for Dow Jones/The Wall Street Journal radio and television syndicated programming, a byproduct of the newspaper. Years later, she became the EVP of Sales for the Westwood One Radio Network, a CBS/Viacom-owned division representing live broadcasts including the Super Bowl, the Grammys, National News, and Talk programming.
After an engaging and exciting career in broadcasting, Peggy moved on to running her own company on assignments with new and prior clients, offering marketing and sales initiatives for Sports Illustrated, Xerox, IBM, and other corporations.
Today, Peggy’s mission is to help selling professionals become a better version of themselves when selling, so they become more comfortable and effective in sales. The methodology and psychology is a proven consultative approach. In short, it’s about letting people buy you, no selling necessary.
Peggy lives in Fairfield, CT, with her husband, Tom. They have two grown daughters and a 2-year-old grandson named Mack.
Intentional Sales Coaching and Skill Development for Sales Executives
Today, there’s a lot of noise in the world of sales training and sales coaching. We believe that our sales learning process stands apart. And it’s not because we’re louder or more aggressive than other coaches in our field. Rather, our focus is “ it’s all about our clients.” As a guideline, we help our clients with business practices that are transferable to their customer base as well. We let our clients arrive and be heard.
Peggy Belden facilitates all aspects of what’s necessary to become an effective business professional in your journey to sales process success. Her process is like mastering the game of chess versus playing the game of poker. The game of chess requires the ability to strategically anticipate 8 to 10 moves forward in the game. Much like selling, you need to anticipate clients’ needs way ahead of the process.
Asking lots of thoughtful questions will get you there. Unlike a poker player, who sometimes hides behind sunglasses, holding cards close to their vest with little emotion. In sales, that might look like winging it. In this consultative sales process, you will learn how to let prospects like you first and then want to do business with you. The idea is letting them make it their idea, not yours. It then becomes the beginning of a trusted relationship.
The Sales Success Process
Coaching on Demand and in Real Time
Peggy’s most distinctive quality as a sales coach making her a differentiator by supporting clients in the moment. Clients have immediate access (within the hour) to her assistance in real time. Her on demand approach allows clients assistance in how to navigate though critical moments in the fall out of their sales process.
Typically, that means, when clients are getting the feeling of being strung along by prospects, or getting roadblocks or worst being ghosted…aka crickets! They now need a sales coach to workshop what to do with next steps. Peggy will unpack the situation, find the root cause and resolve accordingly. Regardless of the outcome, it’s always a lesson learned for next time.
Asking Strategic Questions
Peggy often opens her consultative sales coaching with one question: Would you rather chase quick wins, or build relationships that create lasting business? That question anchors her trust-based selling philosophy. Strategic sellers slow down, ask strategic questions, and run a clear discovery so buyers feel understood.
In workshops and 1-on-1 sales coaching for professional services – advisors, insurance, legal, fractional leaders, marketers – clients learn to anticipate needs, think a few moves ahead, and guide the next step without pressure. The result: stronger discovery, steadier pipelines, and buyers who choose you because the fit is clear.
How Important Is Sales Mentoring?
The answer is….very important. Why? Because working with early professionals, Peggy believes there’s a lot involved in supporting those who are on the learning curve. She guides clients in the beginning of their career in building confidence to support them for success. A mentor’s responsibility is to be the clients champion and their cheerleader. This defines trust with clients. In this process early professionals learn about empathy, seeing things from their future client’s perspective.
Are You Ready for Effective and Proven Sales Coaching?
Do you recognize yourself in any of these descriptions? If you’re ready to level up your sales effectiveness let’s have a conversation.
Clients who work with us benefit from making mindset shift changes to thinking about abundance and prosperity, yielding great results. It shows in their efforts towards building a net new business roster of clients.